Sony BDP-S300 on Target shelf

Sony Blu-ray Disc players was chosen by Target to add it’s shelf as the exclusive product in the emerging category of high-definition home video systems. The first model is Sony BDP-S300 will hit Target’s shelf in October.
Randy Waynick, senior vice president of Sony’s Home Products Division says “We’re extremely excited that Target chose to carry Sony Blu-ray Disc players,” and added “Target’s decision to add Sony’s Blu-ray Disc player to the shelf, in addition to the already available PlayStation 3 video game system, illustrates how this leading retailer is in tune with American consumers who are interested in the latest high-definition technologies.”
[ Source ]
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One Response to “Sony BDP-S300 on Target shelf”
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i have new Blu-ray player (Sony BDP-S300),
I have got Blu-ray movie disc (region 1) It’s not working on this player, it only play regions 2 only.
How to unlock to Region 1 ?
reg
Colin